DO PEOPLE FEEL LIKE THEY ARE MISSING OUT BY NOT WORKING WITH YOU?
Fri 4th Feb 2022 by Nick Philips
WOULD YOU LIKE THEM TO FEEL THAT WAY?
You CAN make that happen! There are probably a hundred people offering exactly what you offer. DON’T think of them as ‘competition’ for a start! “Horses for courses” they say – and nothing is more true in business. This is how to make sure people choose YOU …
“Horses for courses” is a British saying that means “different people are suited for different things” so accept that some people will choose someone else as their provider. But suit your energy and vibe to attract your type of tribe.
If you’re a grief counsellor, then are you giving off calming, listening, caring vibes? If you’re a lawyer, are you portraying a sharp, inquisitive, determined personality?
In my industry – it’s all about how much energy and positivity you give off. That makes workouts a pleasure rather than a chore.
I know I get this right because I have people who will travel for more than an hour to work out with ME rather than a trainer closer to home. I have about 30 people who will get up early just to have me put them through their paces via zoom. In the comfort of their own homes.
They ENJOY working out!
It’s not a chore.
What’s more – it’s not a chore for me either. I truly enjoy hearing from these people about how much their energy, their body, their anxiety levels have changed for the better.
Personal Trainer Manchester